Garner is one of the latest additions to IHG Hotels & Resorts.
To launch the brand, I led the creative direction for an integrated marketing campaign that brought its unique positioning to life: hotels made with character, offering all the essentials and more at a price that's hard to find.
Directed a lifestyle photoshoot in Berlin, managing a creative team to deliver over 70 original images and B-roll assets that captured the brand’s warm, characterful spirit.
